It’s where your organisation’s vision, values, and purpose come to life — connecting employees and clients in a meaningful way.
When you think of iconic brands like Apple, their products are just one part of the story. Their sleek, welcoming stores and thoughtfully designed workplaces are integral to the holistic experience they deliver. These intentional workspaces reflect the sentiment of their vision, and purpose: simplicity, innovation, and creativity.
For organisations that want to embody their purpose in every interaction, the takeaway is clear: a space designed with strategic intent becomes a powerful tool for telling your brand story and cultivating aspirational culture.
A well-executed workplace strategy can transform your office...
First published on COMUNiTI, August 2024
When I engage with new clients, I am quickly curious about their company values. Whether they are written in a strategy document, printed and hung on the walls, or just shared as a general feeling of what's important - it's crucial to for us understand whether the physical workspace drives values-aligned behaviours.
So often we find that the office layout and design is really misaligned.
When creating a new workplace we can influence people to act in a way that aligns with the organisation’s desired outcomes. I do this by introducing different types of work spaces and zoning areas to consolidate similar types of activities and environmental cues like texture and colour. This thinking is based on nudge theory, which is a behavioural science concept that proposes we can...